Our Company

Gary A. Seidman

Gary Seidman

SwitchYard was begun in 2007 by Gary after a 20-year career as a writer, producer, on-air correspondent and media executive.

Gary was a founding editor of MSNBC.com in 1996. He served as the Website's deputy editor overseeing all original journalism, and as its political director, coordinating online and television coverage with NBC News. Prior to joining MSNBC, Gary was a reporter, producer and news manager for CNN; an on-air correspondent and bureau chief for Reuters Television; and a correspondent covering Latin American and developing world politics and economics for Reuters.

One bit of employment trivia: In the mid-80s, Gary worked with Barack Obama in New York at Business International. The future president taught Gary how to use a Telex machine!

A recipient of numerous awards, Gary has reported from around the globe. His stories have appeared in The New York Times, The Economist and The Washington Post, among others, and he has written, reported and produced for CBS, CNN, CBC and NBC.


Ryan Carey

Ryan Carey

Ryan Carey is our Director of Business Development, having worked in software, media and the online world for over two decades.

From strategy development to deal making, Ryan has managed business development for large corporations and has extensive deal-making experience with domestic and global online and traditional media.  He has also contributed to the growth of small startups, some of whom have been acquired for as much as $170mil.

Building profitable and durable partnerships is what he does best, and counts many well-known media organizations among his work: Dow Jones, MSNBC.com (now NBCNews.com) Associated Press, Thomson Reuters, Hearst, Kelley Blue Book, Condé Nast, Forbes, and many others.  He has managed data for search efforts, wrangled content for verticals that include Local, Finance, Real Estate, Autos, News, Events, Reference/Education, and worked to syndicate content and data for Travel and daily deals categories.

Ryan can be reached directly at ryan@switchyardmedia.com

Lang Kirchheimer

Lang Kirchheimer

Lang Kirchheimer is SwitchYard’s Project Manager and resident renaissance man.

Having learned journalism at the dinner table from his father, consumer-crusader and AARP columnist Sid Kirchheimer, Lang combines his training in interactive media to produce stories for the new century and manage the many facets of the SwitchYard empire.

With ample appetite for all things media, Lang has left his mark across the landscape - having managed multi-million dollar ad campaigns for the likes of Best Buy and Disney, to photojournalism of an archaeological excavation in the Middle East.

Russell Shaw

Russell Shaw

Russell Shaw has more than three decades of experience in online and print journalism, having managed newsrooms and news teams at major publications including MSN News, NBCNews.com and the Houston Chronicle.

He began his career as a reporter and columnist before gravitating to design work, story editing and digital media innovation. He has helped launch web sites focusing on politics, entertainment and breaking news, and is passionate about creative storytelling online. He is the principal editor and founder of Harmon Oats Media.

Deb Dion Kees

Deb Dion Kees

Deb Dion Kees is a resident storyteller at SwitchYard Media. She has been practicing journalism for the past 20 years in print and digital media, most recently at Big Earth Publishing and Upworthy.com.

She ran several small newspapers in southwest Colorado, where she developed an interest in reporting about environmental and social/humanitarian topics. Her freelance writing has appeared in Women’s Adventure Magazine, Book, Edible, Huffington Post, and elsewhere. She is the co-owner of Telluride Publishing.



Scot Meyer

Scot Meyer

Scot Meyer is interested in culture, commerce and geography, and where they collide and converge.

A veteran newspaper and business magazine reporter, Scot is also an intrepid traveler who enjoys trying new cuisines and exploring new landscapes, and covering as much ground as possible on foot or on his folding bicycle. He has a keen eye for detail, and his stories are peppered with historical tidbits, musical references and the offbeat.

Scot's articles have appeared in The New York Times, MSN and Time Out New York, among others.

Chris Cox

Chris is a passionate visual designer and creative collaborator with broad experience in news information design, magazine art direction, book illustration and multimedia.

 An expert at motion graphics, animation and video storytelling, Chris manages creative teams that report, write and produce original videos on a wide range of news and feature topics. 

Chris began her career as an information designer and art director with the Seattle Times, and has held senior positions with MSNBC.com's news team and with Microsoft. Her work has appeared on numerous websites and publications, including Discovery, Encarta, The World Bank, WHO and many others.

"I thrive on creative collaboration. My real passion is in the creativity of a project and I love to tackle challenges for the client as well as for my personal growth." 

Jennifer Alsever

Jennifer Alsever

Jennifer Alsever is a freelance journalist with more than 18 years of experience.

She has contributed to the New York Times, the Wall Street Journal, Fortune Magazine, Inc Magazine, CNNMoney.com, MSNBC.com, Fast Company, Business 2.0, Fortune Small Business, Wired Magazine and Entrepreneur Magazine.

Prior to becoming a freelance writer in 2004, Jennifer worked for the Denver Post and for Crain’s Cleveland Business as a technology business reporter. She won a number of awards during that time, including first place for best business story from the Ohio Excellence in Journalism in 1999, first place for best business story from the Colorado Press Association in 2000 and the first place Best of the West award in 2000.

Jennifer has a journalism degree from the University of Colorado and lives near Vail, Colo., with her husband, Kevin, and two boys.

Bill Briggs

Bill Briggs is a nonfiction author ("The Third Miracle," Random House, 2011) and a journalist for MSNBC.com, covering business, health and travel.

He earned seven national journalism awards for the Denver Post - and was part of the Post's reporting team that earned the 2000 Pulitzer Prize for coverage of the Columbine High School massacre.

Bill also has written for CBS News, the Miami Herald, the Financial Times, and the Nashville Banner. He lives in Denver with his wife, Nancy.

Kristina Shevory

Kristina Shevory is a longtime freelance reporter who writes regularly for the New York Times. Her articles have also appeared in Wired, BusinessWeek, San Francisco Chronicle, Wine & Spirits, Investor's Business Daily and the New York Post. 

As a staff reporter, Kristina tracked Texas state politics at the Associated Press, covered business at the Seattle Times and followed the ups and downs of the oil and gas markets for investment guru Jim's Cramer's site, TheStreet.com.

Fred Birchman

Fred Birchman

Fred Birchman grew up on a small farm in southwest Washington were he learned how to tell the difference between a beet and a rutabaga.

He's also a highly experienced art director, designer and illustrator who has worked for NBC News Digital, msnbc.com, the Seattle Times and a host of other folks.

He has earned numerous national and international awards from the Society of Professional Journalists, the Society for News Design and others for his design and illustrations. He is a member of AIGA.

Dan Armstrong

Dan Armstrong is a New York-based writer, researcher and data professional specializing in thought leadership for corporations, financial institutions and consulting firms. 

Dan has developed research – typically incorporating surveys, visualizations, interviews and stories – for organizations ranging from SAP and Oracle to the Big Four, Citicorp, Royal Bank of Canada and the World Bank. He enjoys scraping data from the web and presenting it via interactive charts, infographics and websites.Dan is the editor and co-author of several books, including The Derivatives Engineering Workbook, Tools of Risk Analysis and How to Free Blocked Funds.  Dan previously worked for The Economist, Ernst & Young, the Mainichi Newspapers and Japan’s Ministry of Economy, Trade and Industry.

He has an undergraduate degree in anthropology, an MBA from Columbia in finance and research methods, an MS in geography from City University of New York and additional graduate-level work in statistics and data mining. Dan blogs at analyzethis.net.

Daniel Lamont

After two decades shooting major assignments for Time, Newsweek, The New York Times, Der Spiegel and many other international publications, photojournalist Dan Lamont jumped full-force onto the digital band wagon, earning a Master of Communication in Digital Media at the University of Washington.

Now the President of Tatoosh Media, Dan produces multimedia communications for editorial, corporate and not-for-profit clients.

A frequent lecturer for universities and seminars, Dan sits on the boards or several educational and non-profit organizations. In 2010 he was a recipient of a Seattle University Journalism Fellowship on Family Homelessness funded by the Bill & Melinda Gates Foundation. He lives in Seattle with his three children.

Duane Hoffmann

Duane Hoffmann is a designer and graphic journalist with more than 20 years experience.  He has worked in print for the Seattle Times and Seattle Post-Intelligencer, and online for MSNBC.com. His work has also appeared in The New York Times, The Oregonian and The Economist.com.

Duane has earned numerous national and international awards from the Society of Professional Journalists, the Society for News Design and others for his information graphics, design and illustrations.

Besides his editorial work, Duane has produced information graphics used in trials for 15 years. His trial graphics have been used in high profile cases such as those involving Tupac Shakur and Snoop Dog.