WHY SLIDESHOWS?

Slideshows are click magnets. They are visually stimulating and they are quick and easy to read. The engagement rate from slide 1 to 2 to slide 9 and 10 is extremely high, assuring you and your advertisers of multiple page views while increasing the time that your audience spends on your site.

WHAT TYPES OF STORIES WORK AS SLIDESHOWS?

Any story that has a visual element can be presented as a slideshow. Think of each slide as a subhead of a larger article. With SwitchYard's state-of-the-art slideshow templates, we embed video, audio, graphics and interactives into our slideshows. Our slideshows are platforms for complete multi-dimensional, multimedia storytelling.

HOW DO YOU COME UP WITH YOUR STORIES?

SwitchYard's writers are seasoned journalists who have worked around the world in print, television and online. We will develop and present a slate of stories appropriate for your publication and work with your editors to fashion each package.  Our collaborative approach -- brainstorming with each publication's editors -- has proved extremely successful. SwitchYard will present you with a futures calendar that includes deadlines, and special event and special package schedules.

WHY OUTSOURCE MULTIMEDIA?

The reason why so few media organizations produce great multimedia features is because it's expensive, time-consuming and difficult to get the right people in a room together to map out an interactive story. Good multimedia storytelling requires having a reporter, an editor, an interactive producer, a designer and a media editor all working in synch.  SwitchYard fills that need. We're an outsourced multimedia production team. We do it quickly, efficiently and economically because that's our entire focus.

WHAT SERVICES DOES SWITCHYARD OFFER?

We report, write and produce original slideshow stories. We can also assemble your editorial content into our flexible multimedia templates. We will produce original art, graphics and interactive that help tell your story. All SwitchYard content is fully copyrighted, completely edited and emailed to you in a ready-to-publish format.

CAN SWITCHYARD CUSTOMIZE A SLIDESHOWS FOR US?

Yes. Our designers and developers will tailor the look and feel of our slideshows to match your Website's style. We will work hand-in-hand with your editorial, production and design teams to develop a product that works seamlessly with your publication.

CAN WE REQUEST ORIGINAL ARTWORK AND INTERACTIVES?

We will create custom launch page art and promotional artwork for our slideshow stories. And we are always dreaming up interactive and graphical ways to add dimension to our storytelling.

IS THIS GOING TO BE A TECHNICAL HASSLE TO PLACE ON OUR SITE?

Our Flash slideshow modules easily snap into any content management system. We stress test our templates on a variety of platforms with a variety of browsers. SwitchYard's slideshow stories can be emailed to you as swf files that you place into your CMS's directory.

HOW DOES ADVERTISING AND SEARCH WORK WITH YOUR SLIDESHOWS?

We provide a banner ad module that clips on to the slideshows. Or, you can turn that module off and place advertising alongside the slideshow. We will work with your team to tailor the advertising experience. We can embed your advertising code and targeted SEO terms.

HOW DO WE MEASURE METRICS?

Our modules work with Omniture and all the major measuring firms allowing you to gauge page views, time-spent-on-site, engagement and other metrics important to your publication.

WHAT DOES SWITCHYARD CHARGE?

We offer a variety of service menus and pricing plans to meet your budgets. Contact us.